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AS-i hits the jackpot for IGT
Siemens open architecture pays off for new slot machine plant

Paul Deas, President , Serra Systems, Inc., Healdsburg, CA
  From Las Vegas and Atlantic City to riverboats and Indian reservations, America's love affair with the gaming industry has created lots of winners. At the top of the heap is International Game Technology (IGT), the largest slot machine manufacturer in the world. With nearly 70 percent U.S. market share and total revenues approaching $1 billion, it is a safe bet to say IGT has hit the jackpot.
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Achieving a Fast Return on Investment

Paul Deas, President , Serra Systems, Inc., Healdsburg, CA
   Nintendo of America has achieved remarkable market penetration. It's estimated that 40 percent of American households own a Nintendo game system. The company manufactures and distributes the hardware and software for its popular video game systems. Included among the extensive product line are Nintendo 64 and Game Boy, the world's best-selling video game system.
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Nintendo Enhances Performance of its Conveyor Sortation System

Paul Deas, President , Serra Systems, Inc., Healdsburg, CA
   In order to keep pace with market demand and maintain its leadership position in the industry, Nintendo Co. sought to upgrade its conveyor and sorting system at its North Bend, Wash., facility. The old system had capacity limitations that prevented it from keeping pace with market demand. The system couldn't handle smaller unit sizes, nor could it keep pace with the increased volumes associated with increased sales. As part of a complete system retrofit, the company relied on a control and information system solution approach from Rockwell Automation to provide the speed, efficiency and flexibility needed for this critical system.
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Smooth Product Flow is a Sure Bet with High Tech Control System

Paul Deas, President , Serra Systems, Inc., Healdsburg, CA
   International Gaming Technologies (IGT) is the largest "slot machine" manufacturer in the world. With total revenues approaching 1 billion dollars and nearly 70% of the U.S. market share, they are the undisputed king of the gaming machine business.
   To become this big and stay on top requires a good product and excellent customer service, as well as the ability to make whatever adjustments are necessary to meet the demands of an ever-changing, fast moving industry.
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Last Edited: Thursday, March 03, 2005
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